stay and succeed

Senior litigation counsel, keynote speaker, and creator of Choose Both™, Rachel Freyman shows high performers why they're stuck and gives them a path to stay and succeed in the careers they've worked so hard to build.

Stop Accepting the Loss. Start Investing.

Most organizations treat losing top talent as inevitable.

Replacing one mid-level associate costs up to $1 million.

In other industries, it's 40 to 200% of salary, every time.

But 75% of voluntary turnover it is preventable.

Turnover isn't inevitable. It's expensive.

- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot

"Rachel delivered one of the best keynotes I’ve seen. She has a rare ability to move people from feeling stuck to taking meaningful action. Her message is anchored in a clear, practical framework, brought to life with energy and authentic delivery. You don’t just leave inspired, you leave equipped to do something about it."

- Maggie Harlow, CEO, Maggie Harlow & Associates

"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose. She'll fire them up and give them a path to stay and succeed. Thrilling energy, real takeaways, and impossible to ignore!"

- Kristen Hartnagle, Founding Team Member, BBG

"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"

- Reden Dionisio, Genuines Coaching & Consulting

"Rachel's Choose Both framework immediately challenged people in the room to rethink the false choices they've been living under. She gave such a practical and powerful way to move from either/or thinking to both/and thinking."

more reviews

38M

Employees Quit Last Year

20-200%

% of Salary it Costs to Replace One Employee

75%

of Turnover is Preventable

Show them a path to stay and succeed,
and they will take it.

meet RACHEL

Rachel Freyman is Senior Litigation & Regulatory Counsel for a leading health system, where she advises executives and board members on the organization's most sensitive matters, including government investigations, regulatory enforcement, and the decisions that shape culture and risk at scale.

She holds a J.D. from Northwestern University School of Law and serves as Vice-Chair of the American Health Law Association's Litigation and Liability Practice Group.

Rachel is the creator of Choose Both™, the framework she built from nearly two decades of watching high performers collapse under impossible choices. She speaks on what she lives every day: why the best people leave, and the path to stay and succeed.

Career Leadership

Negotiations & Career Strategy

Sponsorship & Business Development

Delegation & Leverage

Executive Presence & Influence

Performance Visibility

Rachel's Proprietary Framework

Choose Both : 10 Steps to Stay & Succeed

™

2 phases / 10 MODULES

02

01

Self
Leadership

Strategic Decision Making

Navigating Discomfort

Prioritization & Workload Strategy

Courage & Professional Risk-Taking

Resilience

Career 
Leadership

Stay & Succeed

After the keynote. 

Rachel's keynote gives the room the first steps. Choose Both™: 10 Steps to Stay & Succeed is the full framework, a four-month program for the women your organization wants to see stay and succeed.

Choose Both™: 10 Steps to Stay & Succeed

the
TESTIMONIALS

"Rachel gave such a practical and powerful way to move from either/ or thinking to both/ and thinking."

- Reden Dionisio
Genuines Coaching & Consulting

"Rachel's message hit home in such a powerful way. She nailed it. She has such a powerful delivery!"

- Kristen Hartnagle
Founding Team Member, BBG

"Excellent and so practical.
Perfect speaker and perspective."

- American Health Law Association Conference Attendee

"Rachel delivered one of the best keynotes I’ve ever seen! You don’t just leave inspired, you leave equipped to do something about it."

- Jeremy Legg, Atlanta Falcons Mascot Manager; Owner, Amplified Mascot 

"Rachel stopped me in my tracks. Her keynote calls out the lie that's making your best people quit - that they have to choose."

- Maggie Harlow
CEO, Maggie Harlow & Associates

"We owe the success of our programs to participants like Rachel Freyman!"

- International performance management insTitute

LET'S DO THIS
LET'S DO THIS / GET IN TOUCH / LET'S DO THIS 

CHOOSE BOTH™

I accept a limited number of engagements each year.

Inquire below.